EFIERI is a Cyprus-based clothing brand, which consists of a creative twin duo Efi and Erietta Melanidou.
Born in Nicosia, Cyprus, Efi and Erietta discovered their inclination for fashion design at a very early age. They both studied Fashion Design with Design for Performance in Birmingham City University, UK, presenting their first made-to-measure costumes for London's underground scene musicians.
Being specialized in design for performance, the designers have collaborated with various performance artists in different art fields such as theatre, dance and music.
After graduating in 2012, the twins launched their first ready-to-wear brand in Cyprus and have been creating their limited edition collections and made-to-measure costumes ever since.
EFIERI's aesthetic originates from dark, mysterious and sometimes fetishistic elements while drawing inspiration from past eras.